This week, RetailWire, a very well respected publication in the retail and commerce industry did a profile on Basket. (Link HERE) We were excited to not only see their coverage, but also the number of experts that they had weigh in with their opinions.
In the article, the author wonders if having access to all of the information that the Basket now provides shoppers will be enough for them to actually change their shopping behavior. A fair question simply from the stand point that most consumers don't even know to expect this kind of information before they go to the store. But right now, Basket is saving our shoppers an average of 28% on every trip to the grocery store. Said another way, on a month basis, that's over $300 in savings every month for a family of 4, just for checking your shopping list against Basket before you go to the store.
Some of the experts that shared their thoughts brought up some really interesting points as well.
Apps like Basket will empower retailers to more competitively position their products and prices to attract more customers. - Kai Clarke - CEO, American Retail Consultants
Basket is like the Waze of grocery prices, who is all about leveraging the network effect. - Shawn Harris - N.A. Retail & Hospitality Industry Lead, Zebra Technologies
Genius. Basket is utilizing customer participation to enable our deal-hunting obsessions. - Jasmine Glasheen - Publishing Editor of Off-Price Retailing Magazine
If you haven't already checked out Basket, please download it HERE and let me know what you think!