In my Forbes post today, I dig into the Right People, Right Place, and Right Time that the team from Not For Sale created and the ideas that generated in that moment leading to the creation of REBBL Tea (you can read the whole post HERE)
But beyond that, there is the awesome story that REBBL Tea has the chance to be one of the first truly sustainable companies that is directly tied to and launched by a non-profit. The ideas of the Philanthropreneur that I first started writing about here in 2008. REBBL is working extremely hard to show they're not just a "do good company that has some products to sell" but that they are a full fledged best in category tea beverage.
"We're not trying to guilt people into buying our product," Mr. Batstone told me. "That's not sustainable. What we are doing is creating the best tea company out there. It just so happens that we are a part of a much bigger movement in the process." He then went on to tell me that their marketing and in store retail displays will not resemble the current typical "guilt wear" products that are out there. "It is essential that the reason people buy REBBL is that it is a great product and not that they feel bad for others. The first is a sustainable business the second is a fad."
"Slavery is a business," says Samuel Baker, Director of Business Development for Not For Sale, "And, we're going to fight it with business."
To learn more, check out this video below and go to causes.com/REBBL