Are You a Vending Machine or an Expert?

On the culinary experience spectrum, it is safe to say that a vending machine and a chef’s tasting menu are about as far apart as possible. One costs very little and gives you exactly what you asked for. The other costs quite a bit more but is designed to expand the horizons of your palette and be the best meal you’ve ever enjoyed. In the same way, as professionals, we must ask ourselves where do we fall on the experience spectrum in working with our clients? Are we vending machines or experts? Read the rest of the post on Forbes... HERE