Gowalla on CNBC

As the idea of location based experiences continues to emerge as "a potential multi-billion dollar idea" there is more and more interest in how to do it right.  CNBC explores some of those ideas and spent some time with Gowalla CTO Scott Raymond discussing privacy. (VIDEO) I made my cameo appearance in this piece as well as I debuted my modeling, shopping, and checking in skills at Paul Frank in New York City.

The highlight of that experience was after we finished shooting the B-Roll footage of me rocking my pocket square and Gowalla check-in, another shopper walked up to me and asked in all seriousness, "Are you Paul Frank?"