Good Better Best

Yesterday I had the chance to speak with a business owner in Seattle. I knew before I picked up the phone that I was going to enjoy my conversation with him. His bio page on the company blog was chock full of personality and an couple of keen insights. It is not every day that I call someone for the first time and know their shoe size (8.5)
But the thing that stuck out to me and the thing that I wanted to make sure to share was his favorite quote by an unknown author:
"Good - Better - Best; Never let it rest until your good is better and your better is best."