Living To Be 119

When I first began talking about my plan to live to be at least 119, the responses I got from people ranged quite a bit.  Some took it with a grain of salt and brushed it off as me "being Andy" and others got pretty riled up about it, saying it there is no good reason to be alive that long, that all my family and friends will be long gone and I'll be lonely, that my body will break down and I'll be holding on just to say I made it to my goal. 

The original idea came from my Great Grandfather turning 100 and passing away the same year, 1998. It seemed to some that he'd held on to make it to that birthday and then seemingly said, "welp, that was the goal. Love you all, I'm done." He had lived a very full 100 years, there is no question. But a few years later, I was thinking about that fact that he almost made it to 2000 and that if he had, he would have lived in three different centuries. That is when the idea struck me: If I live to be 119 I'll have lived in the 1900s, the 2000s, and the 2100s. 

So I started making plans and talking about it.  And with each brushback I got from people I told about my plans, I became even more obsessed with the idea. The negative responses actually convinced me how right this idea was. 

"There's No Good Reason To Be Alive That Long"

This was the first one that really stuck with me because it was the most frequent response. Do people really only think that there are 60-80 years worth of things to do? That the ever increasing life expectancy rates for the majority of the world are actually causing people to thing they'll get bored at some later date, that they will run out of problems to solve, sunsets to see, challenges to address, or hugs to give? That being alive for a long time would be an inconvenience? Are they in a hurry to get somewhere else?  If what I am working on right now only has can keep my attention for a few decades, maybe I should be thinking bigger. 

"Family and Friends Will Die and I'll Be Alone"

I've had the chance to see my groups of friends and my relationship with my family continue to grow and mature, especially as it gets larger and larger and everyone grows into who they are becoming in the world and they bring more people into the family through marriage and birth. I mean, I no have a brother who is Irish and soon to be an Uncle for the 4th time! How cool is that? But then think about everything that will happen as those relationship continue to grow and mature. As being Uncle Andy turns into being Great Uncle Andy. And some day, hopefully, as becoming a father myself, seeing my future children grow into the incredible people I believe they will become and then they'll bring people into the family and I want to be there for all of it with all of them for as long as I have breath. Will being a grandfather or a great grandfather be so boring that people would wish it to stop sooner rather than later? And yes, being alive until 119 means I'll see people that I love pass away and friends that I love go through challenges and hardships. But that is what life is all about and I don't think it is going to become tiresome. 

"My Body Will Break Down and I Won't Be Healthy"

Me at 119 (hopefully)

Me at 119 (hopefully)

What a great challenge! It certainly has me thinking about what I am doing now and that I need my body to keep cranking at a solid clip for another 84 years. If I put my health and my fitness on that kind of a timeline, I am not trying to wreck it or go hard on it thinking it only has to get me through another few decades. It causes me to ask questions and pursue habits that I can keep with me for a life time and also to invest time and effort in understanding the way the current and future technologies will give humans the ability to continue to live full lives in great health. 

I think the thing that this idea has done the most for me is understand that there is a lot of time left and that I need to be tackling problems and challenges in my career and life that may take decades to build and to solve.  That by extending what I believe is my window to disturb the universe, I am challenging myself to make decisions and fight battles worthy of another 80+ years of my life. 

Will I make it to 119? Who knows. But does positioning myself for that opportunity make every moment between now and then a little better, absolutely. 

How Do You Practice For The Unexpected?

We’ve all heard that practice makes perfect. That magic happens after 10,000 hours of doing something. That the reason that person is on the cover of the industry magazine is because they went further and committed more than anyone else. And do you know what? I believe that is likely true. But I also believe it is hard to gain that kind of mastery of the skills needed in sales and relationship driven profession outside of playing with live fire. 

Two of my favorite movies about the mastery of a skill and how far someone is willing to go to obtain greatness are Burnt and Whiplash. In each movie, the main character commits more to their work than anyone else. In both cases, they sacrifice things that others weren’t willing to, push themselves to the brink of physical and mental exhaustion, and continue pursuing their best to the point of madness. As I watch these movies, I admire the dedication, but I also jealous that there is a way to practice their skill, a place to work out the details that will set them apart as a chef and as a musician, and to try new things without it having to count toward their final performance. 

From the first day of sales training a couple months after I turned 20 years old until now, all sales skills and technics that have been shared by others in a classroom have only served as guidance until I ultimately learned them live and with an actual deal on the line. No matter how many times you practice a pitch to yourself, the dynamic of sales that can never be replicated is that the conversation involves another person that will bring inevitably bring a whole new set of variables, priorities, and mannerisms that aren’t easily replicated or prepared for. 

As I have mulled over the ways I now endeavor to teach, train, and pass on the lessons from the front lines of sales to my team or to students at Exosphere, I’ve always known that there was only so much I could do without giving them a live deal and trusting them go out and do their best with it. That is until I came across Mary Lemmer and Improv4...

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Happy 3 Years To Basket

Three years ago, we officially launched what is now Basket and began our quest to change a $1.3 Trillion industry and for the first time, give power to the shoppers. We didn't know how much opposition we would encounter, both from entrenched industry titans not interested in a transparent and shopper focused future or from other technology companies claiming to have a superior mouse trap. I am proud to say, we've preserved through those sets of challenges and many more.. 

Andy Ellwood and Neil Kataria, Founders of Basket.

Andy Ellwood and Neil Kataria, Founders of Basket.

Today we can say something that not many entrepreneurs get to say, "This is what we thought would happen and we're very well positioned to run the table." 

The future is extremely bright for Basket and everyone who is involved right now. The future is even brighter for all of the shoppers that will join our growing community in the next three years as the #ShopperFirst revolution hits full speed. 

If you want to see what we've been working so hard on, download the latest version of our app here!